The 5 C's of Business Writing
Coherent (orderly, logical, consistent relation of parts)
- Make sure sentences are not too long or complicated.
- Use appropriate language for the reader or audience.
- Use technical terms if the reader is a specialist.
- Use layperson's terms if the reader is not.
- Use natural sounding words and phrases.
- Say what needs to be said in the fewest possible words.
- Get to the point.
- The first draft is often too wordy. Edit, but include all relevant details.
- Do not confuse concise with abrupt (see courteous).
- Adopt a “you” attitude – one that sees the other person's point of view.
- Treat the reader as you would like to be treated – with respect.
- Do not accuse, threaten, scold, or belittle.
- Remember that your business depends on good relations with customers and employees.
- Check spelling, punctuation, and grammar (proofread).
- Use correct format for letters or memos (do not forget to sign it).