Over the last 5 years France has organized no fewer than 12 world championships and 13 European championships, including the UEFA EURO 2016, the Ryder's Cup in 2018 and the Woman's Football World Cup in 2019. This impressive achievement continues with the Rugby World Cup in 2023 and the largest mega sporting event in the world: the Olympic Games in 2024.
With major sporting partners, NEOMA Business School has created the Sport Federations and Major Events Management programme, giving participants a solid insight into the French success story of event management and the European sport industry.
The Summer short programme will be a great opportunity for students interested in a career in sport management or for students wishing simply to know more about this global and dynamic industry.
Included in the Sport Federations and Major Events Management programme :
➜ Lectures by NEOMA BS faculty and guest faculty members
➜ 2 Guest speakers from industry and Federations
➜ Visits and extra curricular activities
Courses taught in the Programme :
➜ Sport Management – The French Model, Strengths and Future Challenges
➜ Managing Major Sporting Events – Sports Event to Softpower Influence
➜ Sports Sponsorship and Marketing – Strategies for Federations and Clubs
➜ Business Game Football Club CEO – Club Management and Finance
Learn more at: https://neoma-bs.com/programmes/sport-federations-and-major-events-management-2022-summer-programme/
SMU students pay tuition at Saint Mary’s for the transfer credits. There is the €1,100 administrative fee payable at the host university which does not include lodging. Student should speak with their academic advisor regarding the Letter of Permission process. To express interest please contact the Global Learning Office before May 10.
